Email Marketing: RAPP
KFC
Subject line & Pre-header
Push notification
Subject line & Pre-header
I provided the copy for KFC’s Signature Fries campaign which won the DMA Silver Launch award (2024). It’s not your BAU copy as this campaign was launched after thousands of customer complaints about KFC’s old fries. I had to experiment with tone and nuance to align with KFC’s cheeky brand voice but also showcase it as a form of apology.
Subject line & Pre-header
Push notification
I led this campaign from a conceptual copy perspective for the return of the Stuffing Stacker. I created a narrative around the product which involved turning the idea of tradition on its head (very fitting for KFC).
