Evolution of the Zapp ‘Thank You’ Card

I was responsible for creating the copy for the thank you cards that were placed in every order in 2021. In 2022 it was decided that a new approach was needed to engage with customers, thus the Brand Creative team (graphic designers and myself) came up with the idea to include coasters in first-time orders. This concept was decided based on the fact that the thank you cards were most likely thrown away or went unnoticed in customer orders. The coasters are an interactive way for consumers to learn more about Zapp and simultaneously receive a fun and quirky gift that reflects the brand’s personality.

Old ‘Thank You’ Card

New Coasters

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